![]() Photo THA Info Dept.Project Runway winner Anya Ayoung Chee had a busy day in Tobago on Monday meeting with THA Chief Secretary Orville London and students of the Goodwood High School in east Tobago. She was inspired by Ayoung Chee’s work in the Caribbean during a Metaverse forum featuring the designer’s work to advance “purpose-driven-metaverse”.THA Chief Secretary Orville London presents Anya Ayoung Chee with a copy of the “Capital of Paradise” during their meeting at his office on Monday. The PHYGICODE x WYLD FLWR collaboration is the first Metaverse brand partnership by Web 3 consortium PHYGICODE, a decision PHYGICODE’s founder, Andrea Abrams, felt was paramount to conveying the message about the power of decentralised blockchain and the extraordinary access to talent and opportunities created by the new creative economy of the Metaverse.Īndrea is an American fashion and retail industry veteran involved in technologies for the improved efficiency of retail and fashion commerce. “Thanks to Web3 and digitization emerging and developing markets have unprecedented access to capital, with crypto and a lot of the problems of geography just get dissolved,” he said. Zed Labs’ Mark Perriera said via a press release that access is important. Wyld Flwr partnered with Trinidadian Digital Studio, Creator Labs and tech consultants Zed Labs to give life to the Digital Fashion line. “In the case of the Metaverse fashion week, we have a shop with a display of the digital twins of the physical garments so you can see these rotating assets and technically, you can click on their wearables to buy and wear on your avatar.”ĭigital Bellflwr robe in mandarin with flowers ![]() “For me, the reason that definition is so to the point is that at Wyld Flwr, we have been designing collaborative experiences using Web 3 technology and the Metaverse serves to us to take the community experiences and marry that with a digitally immersive experience,” Ayoung Chee said. It is a collective field of consciousness, where people, brands and organisations will create new collaborative economies and services as immersive experiences.” For the consumer, there is a blurred line about identity, you can be whatever version of yourself you want to be,” she said.Īsked about the appeal of the Metaverse to her, Ayoung Chee quoted a poet who said: “The Metaverse is a digital extension of the universe. Digitally creating things requires a lot less supply chain problems and imagination wise the scope is wider. “As a designer, there is a lot of excitement around the potential to design things which are more difficult in real life. She said without the real-world challenges of bringing a collection to market, the Metaverse allows you to take on an infinite spectrum of identities. These Metaverse experiences are not meant to replace real-world experiences, they are value-added experiences.” she explained.Īnya Ayoung Chee. We are getting eyes on the physical brand. We have been getting calls from boutiques and buyers from all over the world who we have never interacted with before. An emerging designer from this part of the world could be exposed to a massive audience. “From a KPI perspective, it is available to a wider cross-section of people, it creates a wider audience. Speaking to Loop News about the opportunities the Metaverse allows for creatives like herself, Ayoung Chee said it allows for greater exposure for the brand and limitless creativity. “In which lifetime would that be possible?” she asked. Her store stands next to a DKNY boutique. Inspired by the rebelliousness of the 1920s, Wyld Ting channels fierce femininity through risqué silhouettes in hues reminiscent of Caribbean flora and fauna.Īyoung Chee’s collection was on the Metaverse catwalk next to designs from DKNY, Dolce and Gabbana and Hilfiger. The Wyld Ting Collection, under which Wyld Flwr falls, is composed of 13 pieces of ethically-made designer clothing, eight NFTs and 13 virtual wearables. Wyld Flwr draws inspiration from both the aesthetics and culture of Trinidad Carnival and Burning Man with the aim to empower women to experience true freedom and radical self-expression, all while affording financial independence to the women who manufacture the line in Trinidad and Tobago through the social impact initiative, spöol. More recently, she became the first Caribbean fashion designer, in partnership with PHYGICODE, to showcase a collection in the first Metaverse Fashion Week on March 24. ![]() The Season nine Project Runway winner is a central figure in the Caribbean NFT community, having launched her Wyld Flwr collection in that space. Anya Ayoung Chee has been at the forefront of exploring emerging technology in a bid to boost her brand and support her social initiative.
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